Brand Management
What is Brand Management
Brand management is a marketing technique for a specific product, product line, or brand. It helps to increase the product's perceived value to the customer and thereby increase brand popularity and market share. Promoters use brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product.
This may increase sales by making a comparison with competing products more favorable. It also enables the manufacturer to decide on product price and supply of the product in market. The value of the brand is determined by the amount of profit it generates for the promoter. Enhancements may improve the profitability and market share of a brand
A good brand name should:
- be easy to pronounce
- be easy to remember
- be easy to recognize
- attract attention
- suggest usage
- suggest the company or promoters
- distinguish competition
- be attractive
- stand out among other brands
- protected (under law)
Challenges:
- Financial and Market Performance objectives.
- Short-term Objectives
- Inability to construct strategic objectives.
- Diversification of Objectives
- Internal Competition
- Public Criticism
Our Services
We offer a number of graphic design services, we are an offshore design team for various organizations, some of the design services we offer are:
- Website Design
- Flash Animation
- Banner Design
- Logo Design
- CD Presentation
- Brochure Design
- Flier Design
- Pamplet Design
- 3D Design
Our Clients
We work with a number of advertising agencies, marketing firms, interior decorators, architects from time to time, our dedicated team of designers, visualizers and illustrators helps us to offer quick solutions at any point of time.
